Lucky Energy: ad concepts

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Lucky Energy

Sponsored · Exhibit 01 · Five Flavors One Box

Can't pick a flavor? Don't. Take all five.

The Essentials Variety Pack puts our top 5 flavors in one box: OG Luck, Son of a Peach, Watermelon Candy, Mango Pineapple and Red Ryder Punch. Every can is zero sugar, zero calories, and loaded with our 5 super ingredients.

Try them all. Pick your favorite. Or don't. No rules, just Lucky.

Try all five. Pick your favorite.

Essentials Variety Pack (10 Pack, 16 oz)

OG Luck
Son of a Peach
Watermelon Candy
Red Ryder Punch

LUCKYBEVCO.COM

Essentials Variety Pack

Shop the Variety Pack

Format: Menu-card split, product photo
Persona: Flavor-curious first-timers who want to sample before committing
Reason to buy: Try-them-all variety
Funnel stage: Middle of funnel
Product: Essentials Variety Pack (10 Pack, 16 oz)
Lands on: Landing page

Why it should work. A first-time buyer sees all five flavors at once, so the choice feels low risk.

Tests. Whether a flavor menu card beats a single-can shot for first orders.

Lucky Energy

Sponsored · Exhibit 02 · Gummies First Order

Energy you can carry anywhere, and your first order costs less.

Daily Energy Gummies: 128mg caffeine per serving, one pack of 8 gummies, in a portable format with no cans and no spills. The 30pk Variety Pack is $54.40, and your first order gets 35% off.

35% off your first order - that's less than $1 per serving

Claim to confirm with brand: Offer to confirm with brand

Daily Energy Gummies (Variety Pack) - 30pk

GET 35% OFF YOUR FIRST ORDER.

First order? 35% off.

30 packs, $54.40

LUCKYBEVCO.COM

Gummies, 35% off to start

Get 35% off

Format: Offer on product photo
Persona: Commuters and desk workers who want energy without a can
Reason to buy: First-order savings
Funnel stage: Bottom of funnel
Product: Daily Energy Gummies (Variety Pack) - 30pk
Lands on: Landing page

Why it should work. A real first-order offer with a per-serving price gives a ready buyer a reason to act.

Tests. Whether the first-order seal lifts gummy orders over a plain product shot.

Lucky Energy

Sponsored · Exhibit 03 · Three Flavor Lineup

Cherry punch, peach, tropical. Which one's yours?

Lucky Energy is available in 5 flavors: OG Luck, Bodacious Berry, Tropical Thrill, Red Ryder Punch, and Orange Drizzle. Red Ryder Punch is a nostalgic fruit punch that throws haymakers, with zero sugar and zero calories.

Zero sugar. Zero calories. 5 super ingredients. No compromises.

Red Ryder Punch

Son of a Peach

Tropical Thrill

Which can is yours?

5 flavors

LUCKYBEVCO.COM

Find your flavor

Shop the flavors

Format: Three-photo collage
Persona: Shoppers who pick a drink by flavor first
Reason to buy: Try-them-all variety
Funnel stage: Top of funnel
Product: RED RYDER PUNCH (12-PACK / 16OZ CAN)
Lands on: Landing page

Why it should work. Three cans side by side invite a pick, and picking a flavor is the first step to a trial order.

Tests. Whether a flavor-choice question pulls cold audiences better than a single-product shot.

Lucky Energy

Sponsored · Exhibit 04 · Stock The Fridge

Your fridge called. It wants a full case of Watermelon Candy.

Watermelon Candy comes as a 12-pack of 16 oz cans for $29.99. Believe it or not, it tastes like watermelon candy, with zero sugar, zero calories and 200mg of caffeine in every can. Buy 2+ cases and take 20% off.

Fast free shipping, and our customers can't get enough.

Claim to confirm with brand: Case discount to confirm with brand

20% OFF WHEN YOU BUY 2+ CASES

Stock up. Save 20% on 2+ cases.

12-pack, $29.99

LUCKYBEVCO.COM

Watermelon Candy, 12-pack

Shop Watermelon Candy

Format: Offer on product photo
Persona: Households that go through cans by the case
Reason to buy: Zero sugar, zero calories
Funnel stage: Bottom of funnel
Product: WATERMELON CANDY (12-PACK / 16OZ CAN)
Lands on: Landing page

Why it should work. Heavy drinkers already buy by the case, so a multi-case saving meets them where they are.

Tests. Whether a case discount closes buyers who already know the flavor.

Lucky Energy

Sponsored · Exhibit 05 · Five Ingredient Breakdown

What's inside a can of Orange Drizzle? Five things, no mystery.

Orange Drizzle is powered by our 5 super ingredients: maca, ginseng, taurine, beta-alanine, and 200mg of caffeine. Zero sugar, zero calories, and a 12-pack of 16 oz cans to keep the fridge stocked.

Five super ingredients. Zero sugar. Zero calories.

Five ingredients. Zero sugar.

1Maca
2Beta-alanine
3200mg of caffeine
4Ginseng
5Taurine

LUCKYBEVCO.COM

Meet the five ingredients

See what's inside

Format: Product photo, ingredient chips
Persona: Label readers who check what's in an energy drink
Reason to buy: Five super ingredients
Funnel stage: Middle of funnel
Product: ORANGE DRIZZLE (12-PACK / 16OZ CAN)
Lands on: Landing page

Why it should work. Label readers want the list before the flavor, so the ingredients lead.

Tests. Whether an ingredient-first creative beats a flavor-first one with careful buyers.

Lucky Energy

Sponsored · Exhibit 06 · Rated 4.6 Variety Pack

2,412 reviews later, the Variety Pack sits at 4.6 out of 5.

The Essentials Variety Pack: 5 flavors, 10 cans, one box. Rated 4.6 out of 5 stars across 2,412 reviews. Every can is zero sugar and zero calories, with our 5 super ingredients inside.

Do we need to say anything else?

4.6 stars. 2,412 reviews.

2,412

reviews, rated 4.6 out of 5 stars

LUCKYBEVCO.COM

2,412 reviews, 4.6 stars

See the pack

Format: Product hero
Persona: Skeptics who read reviews before buying a new drink
Reason to buy: 2,412 reviews
Funnel stage: Middle of funnel
Product: Essentials Variety Pack (10 Pack, 16 oz)
Lands on: Landing page

Why it should work. A big review count is the fastest answer to a skeptic's first question.

Tests. Whether a proof-led hero beats a flavor-led one for middle-funnel viewers.

Lucky Energy

Sponsored · Exhibit 07 · Odds Origin Story

Being born is a 1 in 400 trillion chance. Lucky, right?

Our founder Richard Laver survived the Delta Flight 191 crash at age 12. Lucky Energy is the idea of perseverance, blind faith, rebellion, and never giving up on yourself. Every can is zero sugar with 5 super ingredients.

That story is why it's called Lucky Energy.

You defy all odds

One in 400 trillion.

LUCKYBEVCO.COM

Our origin story

Read our story

Format: Full-bleed photo
Persona: Buyers who care who is behind the brand they drink
Reason to buy: A founder story with a name behind it
Funnel stage: Top of funnel
Product: OG LUCK (12-PACK / 16OZ CAN)
Lands on: Landing page

Why it should work. A plain, specific founder story gives a cold audience a reason to remember the name.

Tests. Whether the origin story earns clicks from people who have never heard of Lucky Energy.

Lucky Energy

Sponsored · Native 01 · Notes App Wishlist

Things in my notes app this week: zero sugar, zero calories, Mango & Pineapple.

Mango & Pineapple is pineapple, mango, and a one-way trip to your happy place. Zero sugar, zero calories, 5 super ingredients, and a 12-pack of 16 oz cans. Add it to the list.

Add a 12-pack to your list.

Notes

My notes: zero sugar, zero regrets

Mango & Pineapple, 12-pack
Zero sugar. Zero calories.
5 super ingredients
Tastes like joy, not battery acid

LUCKYBEVCO.COM

Mango & Pineapple, 12-pack

Shop Mango & Pineapple

Format: Notes app over product photo
Persona: Energy drink buyers who plan purchases in a phone list
Reason to buy: Zero sugar, zero calories
Funnel stage: Top of funnel
Product: MANGO & PINEAPPLE (12-PACK / 16OZ CAN)
Lands on: Landing page

Why it should work. A phone list reads like a friend's note, not an ad, so it slides into a feed.

Tests. Whether a native notes format lowers ad resistance for a flavor-led message.

Lucky Energy

Sponsored · Native 02 · Gym Chat Peach

A friend texted me asking if energy drinks still taste like battery acid.

Son of a Peach is peachy clean and packed with juicy flavor. Don't let the charm fool you: zero sugar, zero calories, and a full-blown attitude powered by our 5 super ingredients, in a 12-pack of 16 oz cans.

Spoiler: these taste like joy.

Gym buddy

Do energy drinks still taste like battery acid?

Not Son of a Peach. Zero sugar, zero calories, peachy clean.

Okay, sending me the 12-pack link

LUCKYBEVCO.COM

Son of a Peach, 12-pack

Shop Son of a Peach

Format: Message thread with photo
Persona: Friends who still think energy drinks taste awful
Reason to buy: Zero sugar, zero calories
Funnel stage: Middle of funnel
Product: SON OF A PEACH (12-PACK / 16OZ CAN)
Lands on: Landing page

Why it should work. A text thread turns a product claim into a recommendation between friends.

Tests. Whether a chat creative lifts clicks over a standard product photo.

Lucky Energy

Sponsored · Native 03 · Punch Or Tropical

Poll time: nostalgic fruit punch or a one-way trip to your happy place?

Red Ryder Punch is a nostalgic fruit punch that throws haymakers. Mango & Pineapple is pineapple, mango, and a one-way trip to your happy place. Both are zero sugar, zero calories, in 16 oz cans.

Vote with your next 12-pack.

Punch or pineapple?

Red Ryder PunchMango & Pineapple

LUCKYBEVCO.COM

Punch or Mango & Pineapple

Pick a flavor

Format: Stories poll
Persona: Fans of fruity flavors who like a side-by-side
Reason to buy: Try-them-all variety
Funnel stage: Middle of funnel
Product: RED RYDER PUNCH (12-PACK / 16OZ CAN)
Lands on: Landing page

Why it should work. A two-way poll asks for a tiny decision, and a tiny decision starts a purchase habit.

Tests. Whether a poll format earns more engagement than a static flavor shot.

Lucky Energy

Sponsored · Native 04 · Slush Camera Roll

Camera roll, Sunday afternoon: slush edition.

The Slush Variety Pack brings back the flavors you remember, now with 200mg of caffeine and zero sugar. A 9-pack of 12 oz cans, laced with our 5 super ingredients to keep you on your toes.

Slush has officially entered the next generation.

RecentsSunday
late afternoonEdit

Slush, but make it zero sugar

LUCKYBEVCO.COM

Slush Variety Pack, 9-pack

Shop Slush

Format: Camera-roll share
Persona: Nostalgic drinkers who remember slush from childhood
Reason to buy: Five super ingredients
Funnel stage: Top of funnel
Product: SLUSH VARIETY PACK (9-PACK / 12OZ CAN)
Lands on: Landing page

Why it should work. A camera-roll shot feels like a real weekend photo and sells nostalgia without a hard pitch.

Tests. Whether the slush angle pulls a different audience than the classic flavors.

Lucky Energy

Sponsored · Meme 01 · Battery Acid Drake

Pick a side: battery acid or joy.

OG Luck is our original, an OG for a reason. Zero sugar, zero calories, and loaded with our 5 super ingredients: caffeine, maca, beta-alanine, ginseng, and taurine. It comes in a 12-pack of 16 oz cans.

Pour one out for battery acid.

Battery acid vs. OG Luck

Drake Hotline Bling meme about Lucky Energy

Energy drinks that taste like battery acid

Zero sugar. Zero calories. Tastes like joy.

LUCKYBEVCO.COM

OG Luck, the original

Shop OG Luck

Format: Meme template, product swapped in
Persona: Longtime energy drink drinkers ready to switch
Reason to buy: Zero sugar, zero calories
Funnel stage: Top of funnel
Product: OG LUCK (12-PACK / 16OZ CAN)
Lands on: Landing page

Lucky Energy

Sponsored · Meme 02 · Watermelon Candy Meme

Me, to my old energy drink: it's not you, it's the sugar.

Watermelon Candy: believe it or not, this one tastes like watermelon candy, and our customers can't get enough. Zero sugar, zero calories, 200mg of caffeine in every 16 oz can, in a 12-pack.

No compromises on flavor.

Watermelon Candy, zero sugar

Distracted Boyfriend meme about Lucky Energy

Watermelon Candy

My old sugary energy drink

LUCKYBEVCO.COM

Watermelon Candy energy

Try Watermelon Candy

Format: Meme template, product swapped in
Persona: Drinkers tempted by a new flavor
Reason to buy: Zero sugar, zero calories
Funnel stage: Top of funnel
Product: WATERMELON CANDY (12-PACK / 16OZ CAN)
Lands on: Landing page

Lucky Energy

Sponsored · Meme 03 · Variety Pack Dilemma

One flavor or all five? Easy.

The 10-Pack Variety Pack of 16 oz cans is zero sugar, zero calories and loaded with 5 super ingredients: caffeine, maca, beta-alanine, ginseng, and taurine. Sample every flavor and keep your favorite.

No rules, just Lucky.

One flavor or all of them?

Pick one flavor

Try all 5 flavors in one box

Me, deciding

LUCKYBEVCO.COM

10-Pack Variety Pack (16 oz)

Get the variety pack

Format: Meme template, product swapped in
Persona: Indecisive shoppers who hate picking one flavor
Reason to buy: Try-them-all variety
Funnel stage: Middle of funnel
Product: 10-PACK VARIETY PACK (16OZ)
Lands on: Landing page

Lucky Energy

Sponsored · Meme 04 · Slush Brain Levels

Level up your drink: slush, but with 200mg of caffeine.

Cherry Slush gives you the flavors you remember, with 200mg of caffeine and zero sugar. A 12-pack of 12 oz cans, laced with our 5 super ingredients to keep you on your toes.

Crack a Cherry Slush. Level four is waiting.

Galaxy brain: Cherry Slush

Plain soda

Plain coffee

Energy that tastes like soda

Cherry Slush: 200mg caffeine, zero sugar

LUCKYBEVCO.COM

Cherry Slush, 12-pack

Shop Cherry Slush

Format: Meme template, product swapped in
Persona: Soda fans curious about a zero sugar upgrade
Reason to buy: Five super ingredients
Funnel stage: Top of funnel
Product: CHERRY SLUSH (12-PACK / 12OZ CAN)
Lands on: Landing page

Lucky Energy

Sponsored · Meme 05 · Gummies Beat Cans

Gummies for the day you can't carry a can.

Daily Energy Gummies: they're not candy, but taste like it. 128mg caffeine per serving (1 pack of 8 gummies), in a portable gummy format with no cans and no spills. Energy you can carry anywhere.

Easy daily ritual, not a last-ditch boost.

Gummies beat cans. Change my mind.

Gummies: no cans, no spills. Change my mind.

LUCKYBEVCO.COM

Daily Energy Gummies

Shop the gummies

Format: Meme template, product swapped in
Persona: Travelers who don't want to carry a can
Reason to buy: Gummies you can carry
Funnel stage: Middle of funnel
Product: Daily Energy Gummies (Son of a Peach) - 10 Pack
Lands on: Landing page

Lucky Energy